The Lights On Updates

In this episode of The Lights On Podcast, Kin Sio and Keri Brown are joined by Jesse Stein, Global Head of Real Estate at Airbnb, to discuss redefining hotel distribution for independent and boutique properties. They explore how Airbnb is evolving beyond homes, what independent hotels can learn about competing at scale, and how storytelling impacts conversion. Jesse also discusses the future of hotel partnerships and distribution strategies.

The 7 software systems every independent hotel needs, what they actually cost ($1,050-$7,500/mo), and the integration mistakes that bleed revenue.

Keri Brown shares how independent hotels can close revenue gaps through tech stack audits, smarter OTA partnerships, and front-desk upsell programs.

A 36-room Florida resort fixed five operational gaps and paced $418K ahead of prior year in 8 weeks. Here's what was leaking.

Kin Sio is joined by Brent Shiratori, Founder and CEO of Aidia Marketing, to discuss brand differentiation and storytelling for independent hotels. Brent explains how uncovering a property’s unique narrative can strengthen its brand and help smaller hotels compete with larger chains.