Creative Services

3:10 PM HI • 5:10 PM CA
Catch Their Eye
APPROACH

Creative content is how a guest identifies your brand, forms a connection, and often what convinces them to book. 

This indispensable part of marketing is all-too-often neglected, with many hotels relying on old, low-quality imagery and unprofessional designs. We offer content production to make sure your property is always presented in its best light.

You can arrange for an initial review of your creative assets and current marketing efforts by contacting us today.

Creative Assets
PHOTO PRODUCTION

Our photographers and models are experts at their trade. From room photos to lifestyle shoots, we deliver professional photography in the highest resolution.

VIDEO PRODUCTION

In a world dominated by reels and TikToks, video is king. Lights On offers cinematic videography services to put you ahead of the pack.

PROFESSIONAL EDITING

Don’t let the light from your windows wash out your room photos. With our professional editing services, we deliver visuals that are as close to perfection as it gets.

INFLUENCER RELATIONSHIPS

Love them or hate them, influencers continue to be one of the best low-cost strategies for expanding reach and engagement. With connections worldwide, Lights On influencers can propel your brand.

SOCIAL MEDIA MANAGEMENT

On social media, frequency, recency, relevance and engagement are key. We handle all the key aspects of social media management so that you can focus your attention on guest services.

GRAPHIC DESIGN

From display advertising to email headers, graphic design is ever-present in digital marketing. The Lights On team of designers makes sure yours are made to stand out in a crowded digital landscape.

Get Social
HOTELS

It’s what we pull up to get a laugh. It’s where we go to get our news. It’s our go-to source for updates from family and friends. And, increasingly, it’s where consumers are turning for buying recommendations.

Whether your ideal audience lives on Facebook, Instagram, Youtube or TikTok, we’ll make sure you’re prepared to present the best content possible, achieve maximum engagement and foster long-lasting relationships with your guests.

Reputation Management

Customer feedback online is more important than ever before. We monitor and respond to brand mentions, focusing on prompting positive feedback and suppressing negative content. With pioneering approaches to reputation management, we have demonstrated proven success in boosting overall ratings and reputation profile visibility.

Take control of your reputation with help from Lights On.

Why Have A Creative Strategy?
INCREASE YOUR VISIBILITY AND REACH

Without access to a professional creative team, you may be missing out on opportunities for broader reach. From display ads to social media, we’ll help you cover all the bases.

KEEP YOUR BRAND UNIFIED

With different photographers performing different edits at different resolutions, your website can quickly turn into a confusing mashup. We make sure your imagery is consistent and fits your brand.

KEEP UP WITH THE EVER-CHANGING LANDSCAPE

We all know younger generations will one day be your target market. Lights On keeps a proactive finger on the pulse for what type of content is trending.

STAND OUT FROM THE COMPETITION

Above all else, having higher quality content will set you apart from your competition. We always keep an eye on your competitors and can guarantee the highest quality possible.

Flip the Switch

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