The Lights On Updates

Melissa Benhaim on how independent hotels earn media: the 14-month Travel + Leisure play, tourism board partnerships, and how to measure PR.

Learn why 94% of hotels are invisible to AI search and how structured data, authoritative media, and reviews help properties earn AI recommendations.

How Outrigger's Sean Dee reinvents hospitality brands: return to the roots, own a distinct space, and build a real sense of place.

How Kiana Beimes took the OUTRIGGER Waikiki Paradise from #58 to #3 on Tripadvisor by putting service over structure during a full renovation.

Duetto's Travis Weber on where hotels should start with revenue technology, the truth about OTAs, and the shift to bottom-line profit.