Optimize your rate, maximize your dollar. Our primary goal in revenue management is to help you increase your bottom line by maximizing room revenue, driving ADR and occupancy strategies suited to your specific needs. By analyzing current market trends, forecasting projected demand and deriving appropriate strategies both on the micro and macro level, we’re able to predict the right rate each day. Together with our sales and marketing team, we put in place the demand-driving initiatives to stay ahead of the game.
Today, revenue management is no longer just about data-analysis skills. It requires equal finesse in communicating with the entire team to ensure everyone is making informed decisions on ways to bring in the right mix of business.
You can arrange for initial review of your website and current marketing efforts by contacting us today.
Utilizing forward-looking demand signals, we employ a strategic and proactive approach to pricing decisions informed by team communications.
Working closely with our marketing team, we develop demand generating strategies to warm potential leads and align these tactics with price adjustments where appropriate.
We make channel management easy and hassle-free. . Let us help you set up, manage, and maintain your web direct and 3rd party channels to ensure your rates are in parity, accurately represented, and in a position to succeed.
Recent years have demonstrated the importance of market trend awareness in your overall strategy. We frequently and thoroughly analyze the state of the market and how it relates to your unique property.
Keeping a finger on the pulse of your competitor's rates and occupancy is imperative. We anticipate competitor price shifts and reactions to keep you one step ahead.
We know that every hotel is different. We work with you to develop and present client-driven, highly specialized reports that give you the information you need to stay informed.
Lights On Revenue Optimization integrates local market demand, forecasting, competitive data analysis, and price sensitivity modeling to recommend targeted pricing each day, 365 days a year. We anticipate and react quickly to market changes, identifying and recommending demand-generating opportunities.
Today, revenue management is no longer just about data-analysis skills, but requires equal finesse in communicating with the entire hotel team to ensure everyone is making informed decisions on ways to bring in the right mix of business.
Revenue optimization may seem easy especially during peak season or at times of city-wide compression. The true test arrives during the low season when dropping rates to the floor seems to have no effect. We are low-season specialists. We give you peace of mind throughout the year so your hotel is always busy. Usually, hotel revenue management strategy is reactive to what is happening in the marketplace. Lights On employs a proactive revenue optimization strategy to ensure your hotel is ahead of the competition.
Lights On Revenue Management Team can step in and perform the day-to-day duties of a revenue manager while you find the right candidate for your hotel.
Lights On can be your revenue management resource to help complete specific projects or to off-load repetitive tasks so you can focus on high-level strategy.
Lights On can bring your new revenue manager up to speed on the happenings within the market, shortening the learning curve for your new hire.
We have established partnerships with nearly every booking engine on the market. Tap into Lights On expertise to see if there are opportunities to better optimize your guests’ booking experience.
