Podcast

Keri Brown shares how independent hotels can close revenue gaps through tech stack audits, smarter OTA partnerships, and front-desk upsell programs.

Jacob Messina, CEO of Stayntouch, on how cloud PMS cuts training to hours, drives ancillary revenue, and reshapes distribution for independent hotels.

How Hillary Folkvord grew boutique hotel occupancy from 40% to ~80% using local partnerships, OTA strategy, and place-based branding.

Independent hotels have access to most of the same tools as major chains — but most don't use them. In this episode, Kin Sio, CEO of Lights On Digital, breaks down why smaller operators leave significant revenue on the table, and what changes when pricing, distribution, and marketing are run as one coordinated system instead of three separate vendors.