Does your ad strategy account for seasonality, booking window and consumer trends? Are you reaching your potential guests at every step of their buying journey? Are your ads as targeted as they could be? Are each of your ads producing a positive return on ad spend?
These are essential questions that must be answered if you are to protect and grow your brand through paid ads. We work tirelessly to make sure that your ads are effective and your returns are exponential.
You can arrange for an initial review of your advertising and current marketing efforts by contacting us today.
A deep understanding of data and time for analysis is essential to optimal ad performance.
We ensure that conversion tracking is in place and that it is accurate. We dig into conversion by demographics, psychographics, time of day, device and more. We routinely audit keywords and monitor actual searches to feed a flexible and evolving search strategy. We perform A/B testing on ad copy, creative and targeting. We work within your budget to reallocate to the channels and bids that are performing best in order to maximize your return on investment.
Let us take ads and advertising analysis off your plate so that you can focus your limited time on in-house guest experience. We’ll get them to the door, and you can take it from there.
At Lights On, we never “set it and forget it”. From proposing a customized budget, to keyword research and ad production, to presenting performance metrics, we are intimately invested in the success of your campaigns.