Does your ad strategy account for seasonality, booking window and consumer trends? Are you reaching your potential guests at every step of their buying journey? Are your ads as targeted as they could be? Are each of your ads producing a positive return on ad spend?
These are essential questions that must be answered if you are to protect and grow your brand through paid ads. We work tirelessly to make sure that your ads are effective and your returns are exponential.
You can arrange for an initial review of your advertising and current marketing efforts by contacting us today.
Using the latest industry tools, we perform intensive keyword research to place optimal bids on relevant searches. Keeping up with Google’s best practices and refining targeting will alow your ads to maintain the highest possible share of search results.
We’ll build an ad powerful enough to stop your customers’ scrolling. Reach users on Facebook, Instagram, Tiktok and more with highly targeted bidding levers.
Working with our skilled designers, we’ll craft visual ads with your audience in mind. Utilizing the latest in HTML5 and animated technologies, our ads are built to stand out.
From TripAdvisor to Yelp and more, reputation channels have entered the advertising space and are here to stay. We’ll work with you to determine what makes the most sense to pursue within your reputation management strategy.
Metasearch continues to be one of the fastest growing booking channels in the hospitality industry. Paired with the expertise of our revenue management team, we’ll make sure your web direct channel can capitalize on the opportunity.
Every day, guests visit your website without making a booking. If you aren’t serving ads to these warm leads, you’re missing out on one of the best opportunities in marketing. We’ll make sure you have remarketing tactics in place.
A deep understanding of data and time for analysis is essential to optimal ad performance.
We ensure that conversion tracking is in place and that it is accurate. We dig into conversion by demographics, psychographics, time of day, device and more. We routinely audit keywords and monitor actual searches to feed a flexible and evolving search strategy. We perform A/B testing on ad copy, creative and targeting. We work within your budget to reallocate to the channels and bids that are performing best in order to maximize your return on investment.
Let us take ads and advertising analysis off your plate so that you can focus your limited time on in-house guest experience. We’ll get them to the door, and you can take it from there.
At Lights On, we never “set it and forget it”. From proposing a customized budget, to keyword research and ad production, to presenting performance metrics, we are intimately invested in the success of your campaigns.
Without conversion data, you’re throwing money into the air. Our web development team will work with you to validate that you have conversion tracking in place for website visits, phone calls, website purchases and more to get the full picture of your customer’s journey.
The right keywords make all the difference in your advertising strategy. We research search volume, relevance, cost per click and likelihood to convert so that no bid is wasted and each ad is built to serve.
We can shed light on your competitors’ keywords, ad copy, spending trends and more. We’ll fill the gaps where your competitors are falling short and will help you stay ahead of the pack.
At the end of the day, the most important impact of your ads is their return on investment. Whether the goal is traffic to your website, leads or an actual purchase, we’ll make sure your ad spend is paying off.