Your website should always be at the core of your marketing efforts. It’s your space to own your brand voice and revenue. Missing just one component can make your website fall flat. We’re here to ensure your site performs optimally.
Understanding traffic, conversion rate and engagement metrics are essential to maximizing the production of your website. We'll make sure you're never operating in the dark.
Unique, responsive, and retina-ready websites showcasing your property beautifully.
Fast websites built with the latest technologies for top user interaction.
Custom solutions to meet your specific needs and creative ideas.
Engaging, relevant copy that tells your story and drives bookings.
Comprehensive analysis to understand and optimize website performance.
Best-in-class hosting with fast CDN, ensuring secure and speedy visits.
Maximize your hotel's revenue with our data-driven strategies. We go beyond data analysis, integrating revenue management with sales and marketing to set informed daily rates.
Expertise in understanding and applying industry analytics.
Effective OTA management to increase ADR and direct bookings.
Effective strategies for heightened visibility and international opportunities.
Stay ahead with mobile-first technology and booking trends.
Optimize your presence on metasearch platforms like Google and TripAdvisor.
If you have ever worked with OTAs, you can empathize when you hear the words “necessary evil.” Our clients repeatedly tell us “we hate the margins, but we need their business.” After all, independent hotels are paying up to 30% commission for every booking, so it’s natural to question whether or not you need to partner with OTAs like Expedia, Priceline, and Orbitz. With an effective OTA strategy in place, you will not only increase the ADR from the OTA channel, but you will also see an increase in ADR from your direct channels leading to the highest RevPar levels your hotel has ever achieved. Lights On has a proven model that has helped over 20 hotels beat the competition using the Lights On OTA strategy.
Whether you are an established hotel or a new property, an effective OTA strategy makes it easier for consumers to book your hotel. As powerhouse OTAs continue to invest in key emerging technologies, a presence there leads to a “billboard effect” that overflows into direct web traffic over time.
Booking behavior varies by booking origin. Many international markets are still more trusting of OTAs such as Expedia, Priceline or Orbitz than direct websites. Don't miss out on opportunities to get your hotel in front of international bookers.
As major OTAs continue to invest in mobile-first technology and research, mobile bookings are skyrocketing. Are you aware of the effect mobile is having on the trend in booking windows? Learn how Lights On can help you stay ahead of your competitors.
Metasearch sites like Google and TripAdvisor allow consumers to compare hotel rates from various channels in one place. Is your website available to book in metasearch? Are there advantages to booking direct? Are your rates in parity? We'll make sure you're taking full advantage of this fast-growing booking source.
