Your website should always be at the very core of your marketing efforts. It's your space to own your brand voice and your revenue.
But with one missing component, website production can fall flat. How fast does your website load? Where is your traffic coming from? Are you cannibalizing your search content? What is your conversion rate? If you don’t know, you are missing out on key performance metrics that can make or break your hotel’s web direct channel.
Let us help you take a closer look. You can arrange for an initial review of your website and current marketing efforts by contacting us today.
Understanding traffic, conversion rate and engagement metrics are essential to maximizing the production of your website. We'll make sure you're never operating in the dark.
We create unique websites that are flexible, responsive, retina ready and showcase your property in the best possible light.
We develop fast websites on the latest technologies to encourage the very best user interaction.
Let your imagination run wild, get creative, and think outside the box. We can customize your website to meet whatever needs you have.
Need relevant copy on your website? We can develop content that tells a story, paints a picture, and puts heads in beds.
Is your website really working that well? Let us help you understand what these metrics mean and how to get the most out of your website.
We offer the best in class cloud hosting for your website. Fast CDN integrated redundant servers to ensure fast, safe, secure visits.
Every hotel has essentially the same criteria to measure their revenue management team’s success – how the hotel’s RevPar compares to the competition.
Our distinct strategy for pushing the needle on RevPar goes beyond data analysis. We focus on communication with the entire hotel team to integrate revenue management with sales and marketing so that daily rates are fully informed by all demand-generating initiatives in place.
If you have ever worked with OTAs, you can empathize when you hear the words “necessary evil.” Our clients repeatedly tell us “we hate the margins, but we need their business.” After all, independent hotels are paying up to 30% commission for every booking, so it’s natural to question whether or not you need to partner with OTAs like Expedia, Priceline, and Orbitz. With an effective OTA strategy in place, you will not only increase the ADR from the OTA channel, but you will also see an increase in ADR from your direct channels leading to the highest RevPar levels your hotel has ever achieved. Lights On has a proven model that has helped over 20 hotels beat the competition using the Lights On OTA strategy.
Whether you are an established hotel or a new property, an effective OTA strategy makes it easier for consumers to book your hotel. As powerhouse OTAs continue to invest in key emerging technologies, a presence there leads to a “billboard effect” that overflows into direct web traffic over time.
Booking behavior varies by booking origin. Many international markets are still more trusting of OTAs such as Expedia, Priceline or Orbitz than direct websites. Don't miss out on opportunities to get your hotel in front of international bookers.
As major OTAs continue to invest in mobile-first technology and research, mobile bookings are skyrocketing. Are you aware of the effect mobile is having on the trend in booking windows? Learn how Lights On can help you stay ahead of your competitors.
Metasearch sites like Google and TripAdvisor allow consumers to compare hotel rates from various channels in one place. Is your website available to book in metasearch? Are there advantages to booking direct? Are your rates in parity? We'll make sure you're taking full advantage of this fast-growing booking source.
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