The Lights On Podcast

How Hillary Folkvord grew boutique hotel occupancy from 40% to ~80% using local partnerships, OTA strategy, and place-based branding.

Independent hotels have access to most of the same tools as major chains — but most don't use them. In this episode, Kin Sio, CEO of Lights On Digital, breaks down why smaller operators leave significant revenue on the table, and what changes when pricing, distribution, and marketing are run as one coordinated system instead of three separate vendors.