How can you tell if a hotel is performing well? It was the question of the hour.
Sitting on the deck of a hot new property in Waikiki beside a postcard-perfect shoreline, a group of hospitality colleagues took up the debate.
The answer, though, was simple. Just look up to see how many lights are on.
Two colleagues from the group, Will and Patrick, set off to light up the properties in Waikiki and beyond that night.
Hospitality was stuck in silos, and they resolved to bring the minds of marketing and revenue management together. It was a fresh concept with novel results.
“Lights On” was born. With it came a promise to use data to shed light on insights, opportunities, and issues that had a big impact on clients’ bottom line.
It started with a few boutique properties in Hawaii, but word spread quickly.
Will and Patrick added new talent to their team, from techy web developers to driven analysts to thoughtful creatives. In 2018 and 2019 Pacific Business News named Lights On as Hawaii’s 50 fastest growing companies.
The growing team took home award after award, including the Hawaii Chapter Pele Award for Online/Interactive in both 2017 and 2021, a 2016 Horizon Interactive Web Design Award, and Adrian Awards for international Advertising, Digital Marketing and Public Relations in 2016.
Will and Patrick looked out at a city of bright lights, knowing that some of those rooms may have been dark without their help.
It was March of 2020, and the once-bustling travel destinations of the world had fallen eerily silent. Beaches empty, streets motionless.
The lights stayed on in a few Waikiki hotels. But this time, they weren't for guests. The lights in the windows were arranged to spell “A L O H A”.
Around that time, something became clear to the Lights On team: When a hotel is doing well, its community is doing well.
The reaches of hotel marketing are greater than just turning lights on. It’s about keeping the lights on for all.
Following COVID, Lights On expanded its production capabilities and service offerings with a focus on exceeding expectations.
The original branding and website began to feel increasingly divergent. Lights On and the destinations it supported had experienced a resurgence, but from the outside, the company looked the same.
So on the heels of a hot summer of revived travel demand, and with a mission reignited from the challenges of COVID, Lights On introduced an electric new brand identity, complete with a website to showcase everything anew.
From humble start-up to full-service agency, one thing has always been clear: If you flip the switch, we’ll turn the lights on.
Transform your group booking strategies with Lights On and watch your occupancy soar.
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