Social Media For Hotels

Harness the power of social media and fully optimized website to tell your hotel's story, attract more guests, and drive more bookings.

Why Choose Us
Revenue Maximization

Optimize rates and availability to achieve year-round growth.

OTA Management

Let us handle partner communications, content, and campaigns.

Competitive Advantage

Gain market share with KPI-driven strategies.

Measurable Results

Track your progress with detailed weekly reports and pricing updates.

Our Services
Pricing Optimization

We optimize your rates based on factors such as ADR and occupancy targets, competitor pricing, and market demand. Strategies are tailor-made to fit your needs, whether that's rate, occupancy, or revPAR driven.

OTA Channel Management

We manage and forge partnerships with the biggest online travel agencies. Everything from room and rate mapping to content management is done so year-round to maximize your visibility and production.

Market Analysis

We provide comprehensive analyses of competitors and market trends through the latest tools and technology. By collaborating with partners and travel associations, we're able to shift strategy to capitalize on upcoming demand or prepare for a seasonal drawback.

Reporting

Keep track of your revenue through routine reports, including pace data and pricing updates. Easily see how you compare against historical data to ensure you're always ahead of the curve.

WHY SOCIAL MEDIA FOR  HOTELS?

Social media has become indispensable for hotels. It offers a dynamic platform to showcase unique features and events, effectively engaging potential guests. It plays a pivotal role in reputation management, allowing hotels to interact with customers, address concerns promptly, and build a positive online presence. Embracing social media ensures hotels stay competitive and relevant in an ever-evolving market.

meta paid ads
INCREASED VISIBILITY

Whether you are an established hotel or a new property, an effective OTA strategy makes it easier for consumers to book your hotel. As powerhouse OTAs continue to invest in key emerging technologies, a presence there leads to a “billboard effect” that overflows into direct web traffic over time.

meta paid ads
INTERNATIONAL OPPORTUNITY

Booking behavior varies by booking origin. Many international markets are still more trusting of OTAs such as Expedia, Priceline or Orbitz than direct websites. Don't miss out on opportunities to get your hotel in front of international bookers.

meta paid ads
MOBILE STRATEGY

As major OTAs continue to invest in mobile-first technology and research, mobile bookings are skyrocketing. Are you aware of the effect mobile is having on the trend in booking windows? Learn how Lights On can help you stay ahead of your competitors.

meta paid ads
METASEARCH

Metasearch sites like Google and TripAdvisor allow consumers to compare hotel rates from various channels in one place. Is your website available to book in metasearch? Are there advantages to booking direct? Are your rates in parity? We'll make sure you're taking full advantage of this fast-growing booking source.

Meta (Facebook)

Creative Reels and Stories: We craft visually appealing reels and stories that showcase your hotel's unique experiences, amenities, and guest testimonials. These short, engaging videos capture attention quickly and encourage sharing, increasing your reach.

Promotions and Contests: By running targeted promotions and contests, we generate excitement and buzz around your hotel. These campaigns can include giveaways, discounts, and special packages, all designed to drive engagement and bookings.

Engaging Posts and Ads: We create and schedule a mix of content, from beautiful photos of your property to informative posts about local attractions. Paid ads amplify your reach, targeting specific demographics to attract your ideal guests.

Community Engagement: We actively engage with your followers by responding to comments and messages, fostering a sense of community and building relationships with potential guests

Instagram

Aesthetic Feed and Stories: We curate a visually stunning Instagram feed that highlights the best aspects of your hotel. Stories allow us to share behind-the-scenes looks, guest experiences, and special events, keeping your audience engaged.

Influencer Collaborations: Partnering with influencers in the travel and lifestyle niches helps amplify your reach and adds credibility to your brand. We manage these relationships and campaigns to ensure maximum impact.

Interactive Content: Features like polls, quizzes, and swipe-up links in Instagram Stories engage your audience and drive traffic to your website or booking page.

TripAdvisor

Review Management: We monitor and respond to reviews promptly, addressing any concerns and thanking guests for their feedback. This shows potential guests that you value their input and are committed to providing excellent service.

Optimized Listings: We ensure your TripAdvisor listing is fully optimized with high-quality images, accurate information, and compelling descriptions to attract potential guests.

Promotional Campaigns: Running TripAdvisor promotions helps your hotel stand out in search results and draws more attention from travelers planning their trips.

Twitter (X)

Timely Updates and News: We use Twitter to share timely updates, news, and special offers. This platform is perfect for real-time engagement and quick communication with your audience.

Trending Hashtags and Conversations: By participating in trending hashtags and relevant conversations, we increase your hotel's visibility and connect with a broader audience.

Customer Service: Twitter is an excellent platform for providing quick customer service. We monitor mentions and direct messages to address any questions or concerns promptly.

Reputation Management

Consistent Monitoring: We consistently monitor all social media platforms and review sites to track mentions of your hotel. This allows us to address any issues quickly and maintain a positive online reputation.

Proactive Engagement: By proactively engaging with guests and followers, we build strong relationships and encourage positive word-of-mouth. This includes thanking guests for their positive reviews and addressing any negative feedback constructively.

Content Creation: We create and share positive content, such as guest testimonials, success stories, and highlights of your hotel's unique features, to continually reinforce a positive image.