paid ads for hotels, google ads, meta ads

HOTEL PAID ADS

We are Techies, and we know paid ads. With over 20 years experience in managing everything from Google Ads to TravelAds, our dedication to data-driven performance shows in our results. Ask how we achieved a 46:1 Return on Ad Spend (ROAS).

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INCREASED VISIBILITY

Whether you are an established hotel or a new property, an effective OTA strategy makes it easier for consumers to book your hotel. As powerhouse OTAs continue to invest in key emerging technologies, a presence there leads to a “billboard effect” that overflows into direct web traffic over time.

meta paid ads
INTERNATIONAL OPPORTUNITY

Booking behavior varies by booking origin. Many international markets are still more trusting of OTAs such as Expedia, Priceline or Orbitz than direct websites. Don't miss out on opportunities to get your hotel in front of international bookers.

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MOBILE STRATEGY

As major OTAs continue to invest in mobile-first technology and research, mobile bookings are skyrocketing. Are you aware of the effect mobile is having on the trend in booking windows? Learn how Lights On can help you stay ahead of your competitors.

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METASEARCH

Metasearch sites like Google and TripAdvisor allow consumers to compare hotel rates from various channels in one place. Is your website available to book in metasearch? Are there advantages to booking direct? Are your rates in parity? We'll make sure you're taking full advantage of this fast-growing booking source.

PERFORMANCE DRIVEN PAID ADVERTISING

At Lights On, we consistently deliver outstanding Return on Ad Spend (ROAS) for our clients through advanced audience targeting strategies. We deploy sophisticated techniques inspired by the best practices in retail and consumer marketing. Our expertise in PPC, including Google Ads, YouTube, and Meta paid search, ensures your hotel is prominently featured to potential guests actively looking to book a room. Partnering closely with our software providers and clients, we connect you with the right consumers at the right time.

We take the guesswork out of advertising and allow you to focus on Key Performance Indicators detailing trends, challenges and opportunities.

All our services here are tracked, analyzed, and optimized. We consistently look for and find opportunities in places our competition does not. We are specialists in finding traffic sources that drive high ROI for your business.

Hotel Paid Ads Case Study: The Kahala Hotel & Resort

Hahla hotel and resort
2024 A Record Breaking Year
SERVICES

Full-Service Digital Marketing

THE PROBLEM

Lights On was called at the beginning of 2023 to reignite business. Market demand was soft, and revenue for the next 3 months paced 10% behind STLY.

OUR SOLUTION

We focused on Google Ads strategy, optimized all keywords and ad copy, prioritizing CTR, Quality Score, A/B Testing and conversion optimization

RESULTS

Kahala achieves a 46:1 return on ad spend on Google alone  (or 4500% ROI)