Hahla hotel and resort

HOTEL DIGITAL MARKETING

Driving Direct Bookings through Advanced, data-driven Digital Marketing Solutions for Hotels and Resorts

The Challenge
Drive Direct Bookings

‍Level the playing field. Bypass the OTA's with direct search traffic to your site. Our seasoned experts have +20 years experience in highly competitive keywords from Google Ads and other platforms.

We know how to get the most out of every dollar by optimizing for conversions to maximum ROI on your ad spend.

Google can't find your Hotel or Resort

‍"I can't find you on Google" These words should strike fear into any Hotel Manager or Owner's heart.

Organic SEO is a fundamental aspect of your online hotel presence. After all your hard work, ads and branding, customers will usually search to find you. If they can't, they will have plenty to choose from -your competitors. The good news is SEO is "free" in the sense that the cost does not scale directly with traffic. It is an essential tool to offset your SEM/PPC spend.

Getting your unique story out there

You know how your unique features and experiences set you apart from the competition, but do your customers? How do you break through the noise and capture their attention?

This is where your story shines. Through a captivating website, stunning images, engaging videos, and compelling social media posts, your hotel's story can reach and resonate with potential guests. When managed effectively, social media can significantly enhance your hotel's perception and reputation.

Hotel Digital Marketing Case Studies
130% RevPar Growth vs 2019
RSVP Hotel
Web  •  Marketing  •  Revenue Management
BOZEMAN, MT
#1 Rated Hawaii Hotel on TripAdvisor
Hotel Wailea
Web  •  Social Media  •  Revenue Management
WAILEA, HI
2021 Pele Award - Consumer Website
Kaimana Beach Hotel
Web  •  Marketing  •  Social Media •  Revenue Management
WAIKIKI, HI
Why Choose Us
Tailored Digital Strategy

Customized campaigns to highlight your hotel's unique offerings.

Deep Expertise

Over 20 years in digital advertising with unmatched industry insights.

Dynamic Web Growth

High-quality websites designed for optimal user experience.

Proven Success

Strategies that drive visibility and long-term growth.

Our Services
Marketing Strategy

We create custom marketing strategies that align with your goals, driving measurable growth and success, each campaign sparking targeted actions for outstanding results

WEBSITE CUSTOMIZATION
Website Design/Development

We craft websites that are both beautiful and robust, tailored to your brand and optimized for conversions, meeting your unique business needs.

Increased Visibility
Search Engine Optimization (SEO)

Optimizing your website to rank higher in search engine results enhances visibility and attracts organic traffic, turning searchers into visitors and visitors to customers.

Search Engine Marketing (SEM)

Boosting your visibility online with targeted search engine campaigns that drive traffic and generate leads, effectively turning clicks into conversions and enhancing your digital footprint.

In Good Company
What Clients are Saying

"Lights On has been instrumental in rebuilding our hotel's brand post renovation. With their strategic insights we have reached historic levels for each of our key revenue metrics, far exceeding our expectations. We have greatly enjoyed working with their team and are continually impressed with their discerning advisement."

MARKUS SCHALE, GENERAL MANAGER
Hotel Wailea, Relais & Châteaux

“Lights On perfectly complements our strengths at Hawaiian Hotels & Resorts, and these initial financial results speak volumes. We look forward to our continued work together to enhance the destination through industry-leading management strategies and superior guest experience."

TOM BELL, PRESIDENT
Hawaiian Hotels & Resorts

“Will Song, co-founder of Lights On, pays close attention to the pricing terrain and reacts to it instantly. He is one of the best revenue managers I've ever come across."

MICHAEL DAILEY, OWNER OPERATOR
The Equus
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"Kualoa has been a Lights On customer for the past 5+ years and has experienced tremendous growth since partnering with Patrick and the team. I appreciate the quick response times *(24/7) and attentiveness to details and I constantly get compliments on the look and feel of our website from customers and industry professionals alike. We're looking forward to a future upgrade and a continued and expanding partnership."

FRANK AMONG, DIRECTOR OF SALES & MARKETING
Kualoa Ranch Hawai'i

"Lights On has been key to growing our online presence for ABC Stores and for launching our new brands Basalt, Lineage, and Dukes Lane. Their team is quick, competent, and committed to our success."

MILES ODA, VICE PRESIDENT
ABC Stores

"We saw a 20% boost in room sales using Light On. Patrick and his team helped us build our business into the #1 ranked hotel on Trip Advisor for our area. Working with Lights On  has been a game changer for our business."

Hillary Folkvord, GENERAL MANAGER
RSVP Hotel, Bozeman Montana

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"It has been an honor and pleasure partnering with Lights On for our Website & E-Commerce needs.  Having previously worked with Patrick Ahler and Will Song, choosing Lights On was an easy choice because of their reputation and tenacity and they did not disappoint. LO made the transition from management company to independent hotel seamless and immediately the website revenue stabilized and now exceeds any web production in the history of the hotel.  It has been a dream to have direct business, property and website, to lead the pack.  And the silver lining through the pandemic until today has been the shift to a direct business hotel.  Thank you Lights On for your diligence and hard work to put The Surfjack Hotel & Swim Club in the forefront of boutique hotels in Hawaii.  Mahalo!"

Lady Lyn Eastman, General Manager
THE SURFJACK
We're Different

We use data to shed light on insights,

opportunities, and issues that have a

big impact on your bottom line.

47%
AVERAGE YOY REVENUE GROWTH
50+
businesses managed
$347M
ANNUAL sALES DELIVERED FOR OUR CLIENTS

Flip the Switch

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